The European MVNO market is the most mature MVNO market in the world. With 5% YoY growth, this is where brands find their foothold in the industry and amplify their success. However, they also have to factor in the issues of theft and fraud reckoned to be ranging from 5% to 25% of device shipments and operators reporting a 200% YOY increase in armed robberies at retail stores. Employees, customers, brand reputation and profit are all suffering as a result. ALPS gives MVNOs complete control over the remote lock and unlock process so they can minimize smartphone theft, fraud and trafficking. This then allows them to safeguard their device investments, protect revenue and drive additional profit contribution.