One Platform, Multiple Use Cases – Protecting revenue throughout the smartphone lifecycle

Increase Average Revenue Per User (ARPU) and improve financial performance by preventing mobile fraud, theft & trafficking across the device portfolio.

Smartphone Fraud & Theft Protection

ALPS is a mobile operator-focused platform designed to stop profit erosion stemming from smartphone fraud, device trafficking, sold but not activated, and activated but not used exploits. By leveraging best in class hardware-backed security, Trustonic’s security approach is not susceptible to common software-based attacks or device re-flashing. ALPS integrates right into the manufacturing process so devices are protected from the moment they are built and all the way through their lifecycle. ALPS secures the device at a fundamental level giving MNOs & MVNOs a secure communication path to control the device’s modem in order to allow or restrict device communications. ALPS is trusted by some of the largest MNOs around the world and has been implemented at scale on millions of devices.

Billion Dollar Issue - Theft, fraud, trafficking & sold-but-not-activated devices

Billion Dollar Issue – Smartphone theft, fraud, trafficking & sold-but-not-activated devices

With theft and fraud ranging from 5% to 25% of device shipments and operators reporting a 200% YOY increase in armed robberies at retail stores, employees, customers, brand reputation and profit are suffering. The problem is costing the industry billions of dollars in lost revenues every year.

Existing manual unlock codes are easy to overcome, expensive to administer and are a poor experience for subscribers. Point software solutions and OEM-specific remedies are not scalable across evolving device ranges and are easily defeated by determined criminals.

The Solution - Device & app protection combined with unique integration into the smartphone manufacturing ecosystem

The Solution – Device & app protection combined with unique integration into the smartphone manufacturing ecosystem

Asset Lifecycle Protection Service™ (ALPS) from Trustonic is a platform designed to give mobile operators complete control over the remote lock and unlock process. MNOs and MVNOs can now minimize smartphone theft, fraud and trafficking, allowing them to safeguard their device investments, protect revenue and drive additional profit contribution.


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Download ALPS product information. The mobile industry’s most complete smartphone protection solution.

How Mobile Operators Can Fight Back Against Mobile Device Theft, Fraud & Trafficking

Exclusive GSMA Mobile World Live Whitepaper

Learn how mobile operators can fight back against mobile device theft, fraud & trafficking. With losses mounting into the tens of billions, this is no longer an issue mobile operators can afford to ignore.

Download Asset Lifecycle Protection Service product information

Asset Lifecycle Protection Service

Download ALPS product information. Mobile device lifecycle protection for mobile operators. Our ground-breaking platform combines mobile device & app protection expertise with unique integration into the smartphone manufacturing ecosystem.

Keys Benefits for Mobile Network Operators

ALPS helps operators to solve a range of challenges by enabling secure remote device lock & unlock. The platform enables the process through a proven and scalable OEM integration during manufacture, enabling protection for use cases such as:

  • Remote SIM Unlock

    Mobile device unlock & lock

    When the customer completes their contract, devices that are eligible for unlocking can request a permanent unlock with a simple, user-friendly and secure mobile device unlock app installed at production.

  • Supply Chain

    Supply chain security

    Protecting devices by locking them at the moment they are produced makes them worthless if stolen. This safeguards every stage of the supply chain and every participant involved, with the device being unlocked automatically during activation.

  • Device Financing (SBNA)

    Protecting subsidized and financed devices

    Preventing the use and resale of sold but not activated (SBNA) devices, if installment payments are not made. Once a subsidized plan is paid in full the subscriber can request unlock.

  • Activated but not used (ABNU) Activated but not used (ABNU)

    Control devices purchased & activated but sold out of market

    Identify devices purchased and activated, but sold out of market after activation and not seen again on the original carrier network, often indicative of identity fraud. ABNU protection monitors device network attaches to analyze if usage is in line with carrier expectation.

  • Device Leasing Prevent the resale of smartphone devices

    Protecting leased devices

    Preventing the resale of leased devices before their lease terms are complete. Additionally, when a lease agreement ends devices can be locked if not returned.

  • Companion Devices  Increase subscriber ARPU

    Companion device protection

    Protect companion devices like tablets, wearables and multi-device family bundles that are often used as incentives. If the subscriber stops paying the plan, the main device and all companion devices can be simultaneously locked.

  • Warranty, Recall & Insurance Mobile Fraud Prevention

    Smartphone fraud prevention

    Enabling devices to be locked once a warranty or insurance claim has been made by a subscriber, or when a manufacturer device recall has been mandated, removing the incentive to sell the device rather than return it.

  • Deter Theft Mobile Theft Prevention

    Smartphone theft protection

    Reduce/eliminate in-store device theft of unlocked devices. The ability to lock devices prevents use or re-sale after the lock has been issued.

Proven Experience – Deployed by some of the world’s largest and most innovative operators

Proven Experience – Deployed by some of the world’s largest and most innovative mobile network operators

Developed in collaboration with some of the largest operators in North America, ALPS is now available globally. The service can be deployed and scaled rapidly across device ranges spanning multiple OEMs.

  • Asset investment protection
  • Fast time-to-market
  • Operational efficiency
  • Innovate & differentiate with new services
Built For – Leaders who want to maximize ARPU, minimize SBNA and increase profit

Built For – Leaders who want to maximize ARPU, reduce SBNA and increase profits

  • CFO – Stem revenue loss, stabilize CPGA, reduce CARE costs, enable new revenue streams and maximize EBITDA. Proven ROI.
  • Product Marketing – Improve the customer experience, protect margins and maximise ARPU
  • Revenue Assurance – Curtail revenue loss from subsidized, financed and leased device estates
  • Security, Fraud and Compliance teams – Deter theft and crime throughout the supply chain and across the device lifecycle, maintain IMEI integrity
  • IT teams – Integrate into existing business systems and deploy flexible rules-based lock/unlock processes with seamless UX
Smartphone Fraud & Theft Protection

Benefits for Mobile Network Operators & MVNOs

Proven ROI. Overcoming operator challenges, stoping handset profit erosion and improving financial performance.

Investment protection

  • Proven hardware-backed security used by tier-1 global MNOs
  • Protect subsidy and customer acquisition subsidy
  • Favour a proactive defence to reactive

Fast time-to-market

  • Trustonic is experienced in dealing with global MNOs and preferred OEMs, SIs and VARs
  • Streamlined integration processes on Mobile & IoT
  • Guaranteed uptime and SLAs facilitating millions of transactions/year

Operational efficiency

  • Proven security used by tier-1 global MNOs
  • Reduce/eliminate in-store device theft of unlocked devices
  • Scalable technical solution supporting all Android OEMs

Innovation & differentiation

  • Reduce churn with new services and enhanced experiences
  • Unique differentiators for B2C and B2C markets on mobile & IoT
  • Access Trustonic’s ecosystem of innovative and secure solutions for mobile & IoT
Asset Lifecycle Protection Service

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Improve subscriber experience and reduce CARE costs - ALPS mobile device security solution

Smartphone Fraud & Theft Protection

ALPS mobile device security solution addresses:

  • Activation fraud
  • Sold but not activated (SBNA)
  • Activated but not used (ABNU)
  • Supply chain & retail theft
  • CARE costs
  • IMEI spoofing
  • SIM-swap fraud prevention
  • Warranty fraud
  • Trafficking
  • Revenue protection
  • Device security
  • Subscriber fraud
  • ARPU decline
  • EBITDA risk
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