I have dreamed of the day that Pay-As-You go would actually mean just that. The problem with today's Pay-As-You-Go is that it generally means “pre pay your mobile bill but stay on our network”. Buy more minutes than you can ever possibly use in month and which rapidly expire forcing you to “Top Up”. Every month. Hmm, this looks suspiciously like a monthly plan…
With all the talk of mobile payments and SIM cards hosting payment apps I asked, “why not turn this around?, Why put a SIM in a phone when you could put a bank card in it instead? That payment instrument could then pay whoever has the best connectivity, bandwidth, price, at any given location anywhere in the world.”
Thank you Apple, four years later and with Apple Pay we have a payment instrument that can do just that.
Apple Pay will change what Pay-As-You-Go means for good.