Sometimes these changes will make things a little easier; other times they will radically change how we think about mobility. One thing small in size, but certainly not potential, says Ben Cade, founder and CEO of Trustonic, is the car key. With the technology now available, more and more automotive companies are looking at the role of digital keys, specifically those available through a smartphone application. The implications of this affect everything from the consumer experience to ride sharing economies.
It’s not as simple as just switching from a physical key to an app-based key, though. There are a number of security concerns which need to be addressed, alongside wider industry and consumer education around the long-term value of the technology.
So why should the automotive industry care?