Trust: the new video standard

Last week saw this year’s Computex conference in Taipei take place, and with it the usual rush of technology announcements and attendance of everyone from Asus to the ZigBee Alliance.

Last week saw this year’s Computex conference in Taipei take place, and with it the usual rush of technology announcements and attendance of everyone from Asus to the ZigBee Alliance.

One our founding partners, ARM, received a lot of media attention with the announcement of new products in the mid-range mobile space. Within this announcement was the news of an all new video processor, the Mail-V500.

The V500 is the first in a new line of GPU cores designed specifically for video processing. While the focus on pushing the boundaries of processor performance and power efficiency remains, this new technology also incorporates security and trust at its core.

Incorporating ARM TrustZone technology, the V500 securely decodes and renders HD and 4K video content, from ‘download to display’. This is achieved by isolating the content from a device’s main operating system, and other applications running in that OS, to place additional protection from unauthorised copying.

The announcement, and the numerous  headlines it grabbed, underlines how important built-in trust has become for content rights holders such as Hollywood studios, TV producers, and Internet distributors like Netflix and Lovefilm. Building this level of security and trust directly into hardware to protect content rendering on devices is fast becoming the default standard that content rights holders are looking for to easily and securely deliver content to consumers, and protect their works against piracy.  With enhanced trust in devices, we can expect to access a wider choice of films and have the option to watch them whether we are connected or not.

However, increased security and trust is meaningless without accessibility. A standardised Trusted Media Playback framework is needed to provide a set of standardised APIs that enable easier integration with multiple content protection solutions and secure player applications, as well as a compliance and certification regime to give a set of assurances to various stakeholders in the industry.

On behalf of GlobalPlatform I’ll be discussing the potential impact of TEEs (Trusted Execution Environments) as Trusted Media Playback platforms at the 4th Anti-Piracy and Content Protection Summit in Los Angeles on June 26th at 9am (PDT) (Antipiracy Content Summit) especially for 4k technology and challenges of supporting multiple DRM solutions.

http://www.antipiracycontentsummit.com/AgendaDay.aspx?tp_day=7328